Viaspire | Rethink fearlessly

rethink fearlessly

rethink fearlessly.

We live by our own code.

Our Story

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Imagine the Possibilities

Imagine the Possibilities.

Intent. Impact. No limits.

Expertise

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We Are Viaspire

We are Viaspire.

Strategic Communications. Design. Development.

Services

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Design Thinkers.

Design Thinkers.

Agents of Empathy. Optimists. Ambidextrous Co-Creators.

Meet the Team

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Design Thinking

Sometimes both the problem and the solution are unknown. Often times, the solution is the first to be defined without thoroughly understanding what truly needs to be solved. Design thinking is collaborative, exploratory, creative and makes ideas tangible.

Strategic Communications

Today, your options to communicate seem limitless. Yet, no single message can be out of sync. When attention is at a premium, every point of contact is critical and “character counts.” Strategic communications is an integrated, cross-channel approach to help build the volume and reach of your “echo.”

User Research

Understanding the true nature of those you connect with is essential at a very specific level. Knowing and prioritizing what’s important — the wants, needs, motivations and behaviors of your intended audience helps you make an informed-decision and fosters the opportunity for greater innovation.

Digital Design

High performing digital design is complex and specialized. Empathy, active listening, collaboration, respect, optimism and the willingness to apply and adapt many layers of requirements make for the most effective solution.

Development

Client-side, server-side, widgets, plug-ins, scripts and styles — thousands of lines of code bring your vision to life. For you, the technology must be seamless and reliable. For us, it is ubiquitous and always at the ready.

Agile Movement

Bringing it all together, our work has a cadence — a rhythm and flow that guides the work we do, when we do it and how we create-to-innovate efficiently and effectively. With increased checkpoints to make informed decisions, even pivots, when necessary — Agile affords us repeatable success with a clear path (an iterative, cyclical process) and precise commitments to follow.

About us.

We are a full service digital agency with deep roots in design thinking.

We live by our own code: rethink fearlessly.
Exploration, synthesis and validation is our modus operandi.
We contextualize “what is” to solve the “to be.”
We help you thrive in this ever-changing digital landscape.

Our work goes well beyond your website, your mobile experience, your social interactions…

We build trusted relationships, satisfying experiences and honored communities.

Meet the Team.

With over 15 years of side-by-side collaboration, we live and breath this work together out of passion for our craft and our commitment to “putting people first.”

Heather Dority

CEO | Director of Strategic Services

Understanding what moves the heart and mind, especially in the “Always On” digital age, is what fuels me. Some may say it’s the coffee, but really the drive to fully explore and create positive experiences just runs through my veins. I see ideas and answers in unrelated things. Not ashamed to say, I write in hashtags. #sorrynotsorry

Avery Dority

COO | Director of Technical Services

Working with and keeping up with technology is like a competitive sport to me. The game is always changing. New tech always has me stepping up my game. I love the challenge — the mental workout — to make it all click! I love the sense of achievement, knowing how hard I played the game.

Tracy Roberts

CCO | Director of Creative Services

You get a lot of perspective from rock climbing — every detail is important. The boulder ahead may look big, but when you are up close, you can see it for what it is worth. That’s how I approach design. Everything in design is about calculation and risk. The outcome is thrilling.

Don't be afraid to start over. It's a brand new opportunity to rebuild what you truly want.

Unknown

Diversity: The art of thinking independently, together.

Malcolm Forbes

You always have two choices: Your commitment or your fear.

Sammy Davis, Jr.

Alone we can do so little, together we can do so much.

Helen Keller

Featured Work.

Get a sense of our scope of work.

MassCUE Communications

content strategy, web writing, copy editing, content management
MassCUE

ux, web development, cms, wordpress
CalSTRS

user research, content strategy
Cal/EPA Air Resources Board

user research, digital strategy
AllData, an Autozone Company

user research, digital design, product prototype
CalPERS Diversity & Outreach Program (CDOP)

strategy, web development
CalPERS Communications & Stakeholder Relations

social media strategy, social response, monitoring
Human Securities

web development, cms, wordpress
CalSTRS

content strategy, web writing, copy editing, style guide
Hospital Quality Institute (HQI)

content strategy, web writing, copy editing, content management
CalPERS

content strategy, web writing, copy editing, training
The Bay Area Urban Areas Security Initiative

ux, visual design, web development
AllData, an Autozone Company

user research, digital design, product prototype
Spare the Air by BAAQMD

visual design, content strategy, web development
California Plug-in Electric Vehicle Collaborative

visual design, content strategy, web development
ISTE

organizational consulting, social recruiting for digital team
Hospital Quality Institute - CalHEN

website imagery, program branding
Human Securities

visual and identity design, web development
Cal/EPA Air Resources Board

user research, digital strategy
DriveClean California by ARB

user research, visual + identity design, web development
California Hospital Association

digital strategy, social media, marketing outreach
CCSA

strategic events social media marketing and outreach
CalPERS

digital strategy, social media, visual design

What we do.

We use our expertise to reach your vision.

Design Thinking

Discovery, experiment and ideate. Your best future state is our goal in mind.

Relationship Building

Understanding the relationships you have and how to honor them is our business.

Digital Products

Yes, there’s an app for that -- and a landing page, website, community, a self-service, a social interaction. You name it, if it’s online, it’s our time.