The Oregon Trail Generation — Not Gen X, not a Millenial. Ever heard of them? Were you born at the tail end of the '70s and the start of the '80s? If so, you are a micro-generation with just enough "old school" tech experience with the added benefit of not having "a quantified self" or a digital footprint from seconds after birth!
So, why is this important? The Oregon Trail Generation is the new 30-somethings firmly growing their career, settling down, making decisions for the future. This is all with a healthy respect for how tech played a role in the early years. It was all so new, so slow, so evolving. It was DOS prompts, floppy discs, dial-up and the wide new world of AOL - "You have mail."
In a great article by Anna Garvey, The Oregon Trail Generation: Life before and after mainstream tech, Garvey brings to life a micro-generation often unaccounted for.
“We’ve been called Generation Catalano, Xennials, and The Lucky Ones, but no name has really stuck for this strange micro-generation that has both a healthy portion of Gen X grunge cynicism and a dash of the unbridled optimism of Millennials.”
I think this is a critical generation who we work with every day. Their perspective is so unique, it should not be overshadowed by being a sandwiched micro-generation.
This generation has the privilege of experiencing the “big bang” of of the digital era - from analog to IoT. That's knowledge and experience we should all value and tap in to!
Photo Credit: Nancy Palmieri/Crisis