Celebrate simplicity, but seek creativity

Just as the log cabin kit revolutionized and made home-building more accessible to the DIYer, web templates are now the digital equivalent. But like anything that catches on quickly that reduces cost, time, effort there are some downsides. The question we continue to have is how do you make the web efficient without compromising your unique identity. Websites are now the platform for mobile access. Designers are making the shift to the mobile-first mindset.

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